Re: Advertise as much as you like you pricks
Check out the FT article (sorry, registration is I think required) http://www.ft.com/cms/s/2/cd1722ba-8333-11e5-8e80-1574112844fd.html - you'll be pleased to hear you're sort of right.
The data indicates that hyper-targetted advertising and "engagement" with existing customers doesn't work - we don't like brands and we don't like that kind of advertising and it doesn't influence us. And the author reckons that's starting to filter through to the ad industry in terms of their spend. However some of the kinds of ads that initially helped make you aware of TK-Maxx as a brand for low-cost shopping and helps influence those once a year decisions on where we consider going probably still do work. It's an interesting read.
Biting the hand that feeds IT
