" and mostly because I didn't hear anyone bleating about it when Google and Apple started".
Please don't make me paste you links to hundreds of articles where people bleated about it.
It's very different when it comes to your normal PC desktop though, people thought they were safe there.
If I tell MS that I don't want it to search Bing when searching local files/folders on Windows 10 (by checking the appropriate option), and lo and behold when I type something into the search box it still starts a TLS session to bing.com, then this is something myself and others should be concerned about.
Your argument of "Others do it, it's expected, stop being ignorant" is infact pretty ignorant.