Where to begin?
Relative risk vs. absolute risk
Detailed breakdown of stats by sex, age, geo-location etc., etc.
Impact of deregulated US meat industry on results (hormones and God knows what else pumped into pigs).
Incidence of outliers
Smoking doesn't cause cancer. There is a statistical relationship that suggests that the more you smoke, the more likely you are to get (mainly) lung cancer. But you may puff away until you are ninety and die of something else, cancer free.
Ben Goldacre's Bad Science should be mandatory reading for the brainless cockwomble "journalists" parroting this stuff.