Re: "..., say boffins"
"It didn't really need Boffins to be called in to determine this, surely?"
Yes and No!
I think people (ie. application development businesses) tend to pay more attention to 'boffins'.
Also going back to a previous comment:
"This is why iPhone remains superior. One OS, one variation, one set of updates. Not the dogs-dinner of semi usable effluent you find in the Android arena."
In some ways yes, the iPhone is 'superior' however, the Google approach has enabled a lot of rapid innovation; some of which Apple has used in iOS and the iPhone... However, just like desktop OS's, it is helpful to review things and consolidate the experience. I therefore look at this report as being part of this learning, so don't be surprised if Google tightens the rules...