Oh dear, oh dear, oh dear.
This is a Ratner, Osborne, Ballmer, you name it CEO bollocks up of huge proportions.
A rare moment here folks as we have just witnessed the birth of a new CEO corporate cock-up noun.
I expect Mr Dunstone will have signed the execution papers already, a clear failure to follow Healey's First Law of Holes - When you find yourself in one, stop digging.
Just read a few of the other comments and everyone seems to think the same.