Re: I got 900,000 problems
I think you may be assuming the intersection between "people willing and able to buy an expensive car" and "car experts who favour Aston Martin" is bigger than it is.
Bond sells to the former, while the latter, as you say, need no further marketing.
As a marketing tool, Bond is also targeting people who are NOT buying the cars. By making them more desirous of AM, AM becomes more desirable in the eyes of potential purchasers.
I guess. I'm not a marketeer.
Biting the hand that feeds IT
