Indeed
"Better, in the long run, to sell data pipes to mobile users and bid a fond farewell to the old model." - which I suspect is pretty much what we all want anyway.
Resistance comes from within the older telcos. There are a lot of people whose jobs depend on the complexity that's built up. Should their employer just decide to:
1) Build a network
2) Solely sell flat-rate dumb data-pipes to this network
A lot of people are unemployed.
Mobiles companies are terrified about becoming these dumb-pipes - hence all these weird pay-by-bonk apps that as you travel loads seem to be pushing (despite nobody wanting/asking for them).
Fortunately it's inevitable. Hurrah.