Working from home a few years ago I felt sorry for the market researcher who needed more of my age group for her survey about the effectiveness of some TV adverts.
She found that I remembered several of her specific' adverts for their annoying qualities and/or annoying celebrities. I could remember the type of product too - but hadn't a clue about the brand. One particular one used a retired policeman - whose name I could not recall - pushing something to do with cars - tyres? insurance? AA? She indicated that my reaction to those particular adverts was not unusual.
Biting the hand that feeds IT
