It's not real
It's a semi-fake app, and a completely fake business, put together for a documentary/publicity stunt/reality tv show.
Before you know it they'll be on documentaries talking about their experiences being "women in tech", then it will be celeb BB followed inevitably by the playboy shoot after all their earnings go up their noses.
http://forthepeeple.com/#documentary
This is not what reality looks like. Nobody is that stupid as to think this is a good idea.
Remember how Ashley Madison turned out to be all hookers - basically the replacement after Craigslist stopped allowing hookers to list? No of course men can't have an affair with an attractive married woman by joining a website. You know that really. Of course it was going to be fake.
So is this.
Heck, maybe they'll sell the domain to link-farmers and make a profit in the end, like that glitter-by-mail business, but that's about it.