Re: nuance
Agree the ad model is broken - how many times have you noticed an ad clicked away and then found a need to go back and look? With print it is simple as you tend to remember the publication and article you were reading when you saw the ad; online there is no going back. You now have to rely on google, but then if the ad was for an offer (to take an ad on the page I'm currently viewing: IPExpo Europe - Register Free), google (or any search engine) is not really helpful.
Biting the hand that feeds IT
