A skewed view of only Microsoft OS software
It makes just as much sense if this Asus Zenbook UX305 were available with Ubuntu or Suse professional Linux desktop/notebook Operating System (OS) - as only 2 good examples, as well as for Windows 10.
Unfortunately many article writers on TheRegister suffer from a mental Microsoft slavishness, and most times fail to see the known and proven benefits and advantages of any other technology than that from Redmond.
No matter how appealing the Zenboox UX35 with Windows 10 may appear, it cannot be reasonably or technically compared to similar Apple (OS) products precisely because of the Windows 10 OS weaknesses, that has no performance, feature and especially security capabilities that are equivalent in direct comparison to OS X/iOS or even Uuntu Linux and other Linux based OS..
It is ridiculous that in year 2015, a mainstream desktop/Notebook and/or Mobile OS will not function at all without significant malware protection bloatware, which offers only partial protection at best.