Re: Another arms race
"So, someone simply builds an ad-blocker that mimics the behaviour the web site is expecting to see"etc
Actually there should be zero incentive to the ad-spewing industry to escalate this. They'd be sending what the advertiser wants them to send so they'd be getting paid for it. The content provider would get paid in turn. The advertiser would actually gain over the situation that would exist if the ads were shown because he wouldn't piss off potential customers. If the industry were to make a big song and dance over it the advertisers might realise that they're getting ripped off by paying to piss off those potential customers so the industry would be the eventual losers.
But yes, a farce indeed.
Actually the industry ought to shut up about the present situation. The more noise they make the more the chance that the message might get back to their customers that advertising can carry negative value.
Biting the hand that feeds IT
