Reply to post: Re: "And, critically, no Amazon Prime Video"

No, Siri – I said PAWN stars! New Apple TV gets voice, touch control

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Re: "And, critically, no Amazon Prime Video"

I don't think's fair to blame Apple for this one. I think it's a mixture of things, with a big dollop of blame for Amazon. With music and books they decided to be platform agnostic. Sure, you could buy their kindle, but you didn't have to - it would work on most devices. But with video they have an iPad app, that they deliberately seem to have chosen to block AirPlay, so you can't send piccies via your Apple TV. Similarly, I have a Google Chromecast. Subbed to Amazon Prime to check out what interesting video was around - and found they'd disabled the ability to forward that to the telly. Even when you do use the Beta option that Google provide, using the Chrome browser on a desktop.

There's a whole load of interlocking agreements, that seem to make having one decive to do everything impossible. So it may actually be the content owners being arses - but my suspicion is that it's at least partly Amazon trying to drive sales of their Kindle Fire tablets and their own set-top sticks and boxes.

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