Re: It's really simple
... but are they likely to sell twice as many books? Selling the same number of books at half the price is a kind of business suicide.
Well, thats kind of the whole point the article was making, isn't it? I know it's not fashionable to actually read the article before commenting, but the point is the big publishers raised their prices and they are making less money. Not less money per book, less money overall. So it's pretty clear where they are on that curve.
Biting the hand that feeds IT
