What Twitter is for
People stick stuff on Twitter because they'd like other people to see it.
People read Twitter because they like to see what (some) other people are saying.
It's all very simple and basic and doesn't deserve criticism or antagonism unless you think it's meant to do something different, like making IT middlemen, the digital carpet baggers, lots of cash.
The web and the entertainment industry alike are full of these accountants who expect creatives to perform magic so that they can move in and suck cash off the bottom.
F**k them.
Criticising Twitter for this is like complaining that your petrol station doesn't sell Michelin star food.