Re: Everything or nothing
I think they've committed suicide. The most likely outcome now, presaged by the creation of Alphabet, is Google splitting search from the problem services completely destroying leverage for Fairsearch & co.
More worrying for them is my most recent experience of their shopping service. I actually tried Googles travel insurance comparison partly because this whole shitstorm had kicked off again. It was a revelation, an absolutely minimal search, 100% relevant results, enough detail to narrow the choice upfront... and most astonishing, the prices quoted there matched the ones on each sellers site I tried! Easily deserving of a high rank in organic search in the 'level playing field' Fairsearch claim to want.
Comparison sites are so universally bad even Google can put together something better. The complaining competition should be very frightened and they'll go to their bankruptcy without ever considering building a better product. Still, it will be a "fair" bankruptcy for most of them ;)
Biting the hand that feeds IT
