Re: @DavCrav - take the road network for the UK.
Imagine that you're on the M4 and the outside lane has been given to the bus companies. All other traffic has to crawl along behind HGVs having "crawler races". Except for politicians, who can whizz along in the empty lane because they are more important than you.
Oh, you don't have to imagine it. It's real.
Sorry. Having a bad day. Stretching the analogy, people wouldn't mind it so much if they were regular bus users, and occasional car-users. In the same way, if their emails took a second longer to arrive, or a static web-page refreshed a bit slower, but their cat videos or Skype calls were uninterrupted, they would probably be happy. But this would be done for the benefit of users, not companies. So fat chance.