I think it's about Pure who knew the numbers were wrong, for multiple years in their own presentations (both in public and NDA) intentionally used the incorrect numbers to falsely show that they were in a better state financially and in the market than they actually were. True they didn't have to talk the real numbers as they are private, but they sure as heck shouldn't have used those knowingly incorrect numbers in their own marketing material.
Biting the hand that feeds IT
