Numpties
If viewers of a youtube vlogger's output can't tell when they are plugging a product then they deserve to be fleeced as they are stupid. It doesn't need a nannying state organisation to protect them. The org might be able to protect them in this case, but life is full of surprises and scammers and charlatons. Will such stupid people need protect by yet more state organisations. Or should they learn from their mistakes so that they can spot when they are having the wool pulled over their eyes themselves.