Re: From the article....
Happy staff are more productive, and ensuring your staff are engaged with the product and service you provide is essential. They need to feel part of what you're doing rather than just an unimportant statistic. From a capitalist POV, simply put, it pays to look after your people at all levels.
You can't buy or demand loyalty; you can only inspire it.
Here, have some research on the subject. We don't need to be bastards to be capitalists.
(Sorry for the use of Bing, the Employer's Choice, not mine....)