Re: ad supported free media
"about 100 years of ad supported free media."
For maybe 95 (maybe more) of those years it was clear what the adverts bought you, and although the adverts may have been big, in general they weren't that intrusive (American commercial TV being one of the obvious exceptions).
In the last couple of years, maybe before that, some of the online adverts have got excessively intrusive and some web users are doing something about it. Maybe the advertisers will moderate their practices. But somehow I doubt it.
This posting brought to you in association with NME Radio and NME Press - the future of ad supported free media.