Re: Branding idea
It was the marketing guys always called it, "heeer, that thing you get mails on the web from, ya 'now?", so to make it friendlier to their targer market they rebranded it "Outlook on the web". If they could, they would have called it "Facelook" or "Outbook", and made it a Facebook plug-in.... after all the web is Facebook, isn't it?
