Beg to differ
"There's a reason that most (90 per cent!) people happily prefer Windows to Mac OS X, and buy Windows machines. They're comfortable with the experience."
It's because most people won't pay for overpriced product that's essentially a standard PC (architecturally), and 'standard' PCs come with Windoze so no real choice.
Me, I'm a Linux convert, the spread of which being held back however by lack of apps that run only on Windows - chicken & egg scenario.