Pester Power
The question is, how many people are reading this sort of article? For those that don't and get repeated invitation to 'upgrade' to the new version of Windows there's going to be an inclination to Push That Button. Could be a lot of confused and unhappy people throughout August.
Incidentally, I notice that the BBC have seen fit to remove the alarm clock feature from IPlayer Radio in their latest release. Didn't know they'd done that and took the droid update when it was offered...