If Jack Tramiel..
..hadn't been a megalomaniac that treated his staff like dirt and alienated everyone he encountered, we'd all be using "Commodore Standard" PCs and not "IBM Standard"
I truly believe that. For quite a while Commodore was well ahead of anything else available and vertical integration with MOS Technology made their prices untouchable... for a while.
I have a nice Asus tablet I like a lot, but would consider buying a "Commodore PET" branded tablet just for the branding. (unlike Apple products that I really have no interest in)