It's the Microsoft Way
Purchase a good product that is appreciated, then bloat the crap out of it until it can barely hobble along on crutches and everyone hates it.
In this case, they've already included the hobbling, the bloat is still to come.
Really, Microsoft is doing the exact same thing it did when it failed to bring a tablet to the world and left Apple the iPad.
The only things Microsoft ever did right on its own was Office 2000 and Windows (following the Star Trek rule, of course). Every other opportunity has been a train wreck, and Windows 1 0 is going to be the collision of a train wreck, an iceberg and the Titanic along with a 5 km asteroid.
At least there will be fireworks.