My main gaming rig is AMD...
Brilliant systems.. but they just ain't "cool", they always seem to play 2nd fiddle to Intel and Nvidia, whilst their product recognition / branding just sucks!
Radeon isn't that some kind of detergent?
Piledriver, what is that? a drive?
They need a consistant naming convention for their products and models. Intel took a hit when they moved from Core to the i branding (i5 and i7 etc), but they stuck with it and now virtually every idiot understands it.