Re: You do not have much of a point @Bleu
Mobile titles seem to fall into one of two categories nowadays: those that you can't lose, so that the player will stay for a long time and see lots of adverts (ala Farmville) and those that you can't conveniently win, so that the payer will spend lots on micro-transactions (ala Candy Crush Saga). In both cases the game designer has something other than player enjoyment as the main goal.
Iwata, at least from the little I know about him as a very distant observer, really understood what it means for a player to engage with a title, and wanted to invite in as many players as possible. He was probably the best thing that could possibly have happened to video games.