Re: Reset the Spin Dials
I wish you Apple fan boys would stop spreading doom about Windows phone. The message from Nadella quite to the contrary is positive, he's changing tack slightly. The key bits of his speech were (after descrambling CEO banter) that theyare focusing in 3 key areas:
1. High end enthusiast phones in consumer space.
2. Business phones.
3. Budget phones.
Within that they are getting out of the "throw millions of Nokia models with confusing numbers at the wall an see which ones stick" to focus in on just the above three areas and make best of breed phones at each level. These will then be example devices that OEM's can follow as they have done since Surface tablets were created. Since then we have seen XPS 360 from HP and the XPS 13 from Dell and various excellent models from Lenovo.
So for business we will see great quality phones that can be secured and managed by IT.
For Consumer High end we will finally see top flight phones like the Lumia 1020 and HTC 8X were in their time frame.
For budget you will see competitively priced phones that will have a very usable subset of Windows 10 features that will compete easily with the lower priced Android phones.
If you think about it for a CEO who's mantra is "mobile first, cloud first" it would be pretty dumb to not have a mobile ecosystem!?
Biting the hand that feeds IT
