Supermarkets
It's worth noting that when supermarkets run e.g. two-for-one deals, that may be funded by paying the suppliers less. I don't know much about the doughnut industry, but the example in the story might not be entirely accurate.
See e.g. http://www.theguardian.com/environment/2011/jul/02/british-farmers-supermarket-price-wars
Quote:
You can pick up a punnet of British raspberries – at their best this weekend – on a two-for-one offer in most supermarkets. But as shoppers reach for that quintessential summer treat, they should perhaps ponder the fact that it is the farmer, not the supermarket, who is paying for the generous discount.
Biting the hand that feeds IT
