If I am a butcher and want to give out free samples then that's my business, but I still have to pay my suppliers.
If you're a small butcher then that's exactly right, but if you're a Tesco then you do exactly what Apple tried, and screw your suppliers by getting thern to pay for promotions. Disgusting and unethical bullying behaviour seems to be the norm for dominant businesses in all sectors.
Biting the hand that feeds IT
