lax domain name maintenance
"once the promotion concluded, Heinz lost interest in the domain"
I've been firing stuff at Marketing like "This domain for promotion x is a year old and gets 2 views a month. It costs money so is it going to be reused or can I get rid of it?", I thought just leaving domains not used by anyone for 10 years would be lax maintenance. Fingers crossed no QR codes are on the products we produce here or else I'm the scapegoat.