What does "a balanced view on profiling" mean?
It is my profile, so I get to decide whether or not you can create it and what you can do with it. Just me. Fully. No balance involved.
Of course, you are welcome to show me the wonderful benefits you can provide if I choose to give you certain capabilities to profile me. Just as you would if you were asking for money instead. I decide if that is worth it to me. That is how balance works. Not in the regulations.