Reply to post:

HTC execs: Oh dear, did we say we'd sell lots of smartphones? Our bad

Peter Johnston 1

Very simple reason here. After the internal schism caused by being radical with the One, which led to the departure of much of the top team, they opted to be too conservative this time round - a quick refresh and a phone which looks much the same while the others moved on. So HTC was still considered on the reputation of the One, but didn't win the choice war.

It shows that not innovating can be just as risky as being too cutting edge.

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