Re: Prviacy act?
Actually, all agencies who use google analytics are still required to comply to privacy rules (see http://www.protectivesecurity.gov.au/Pages/default.aspx) which means basic protections like IP masking. Please read the blog post for more details but as I said, we are a team of geeks doing this. We care about privacy A LOT and will be making sure we don't identify individuals in what we do. Understanding behavior trends is quite different to identifying users, and we don't want this system to identify users at all. Happy to discuss. http://www.dto.gov.au/news-media/blog/building-better-services-analytics
Pia and the DTO analytics team