@LukeLikely I like your point about all the "privacy" policies from major and medium players being largely equivalent.
FWIW I use a private mail server and am careful about what apps I install and what services are enabled on my phone OS. I am happy at the moment with the compromise. But I object to these large companies taking advantage of the vast numbers of people who have no clue by supplying them tech which they divulge their most intimate secrets to, and then abusing that trust and monetising it.