You know what's amusing?
The one site that years ago broke the camel's back & drove me to permanently install an adblocker (and later NoScript & a cookie manager) was none other than theregister.co.uk.
I got sick of waiting quite literally for 2 or 3 minutes (on an ADSL link!) for DoubleClick to wake up and serve their shit just so the page would render. Installed AdBlock, and I haven't looked back since.
Sorry guys - love your content, but that's when & why you lost me as a revenue-generating reader...