Apple cash going into marketing
To laud a miserable 14.7 market share as some kind of outstanding triumph is marketing crap at it's worst and, I think, gives an indication of where Apple's cash is focused. How many of the phones sold in China run Android or a variant of it. Most. So the story for Apple is not a bright as their marketing team would like us to believe. If this were a first-past-the-post voting systems crowing like this might have some merit. Instead this is proportional representation. The reality is that 85% of chinese buyers have said not Apple.