Grow up?
People who want to live in a walled garden, put form over functionality, like being told what to think, believe everything that they are told, and don't have the nouse to realise that simply plugging a cable into another flavour phone will show up said phone as a drive for easy transfer of data without a 3rd party software package to do it for them, are, quite frankly, idiots.
Apple realise this, and are taxing them with exhorbitant prices, knowing they are too idiotic to know better. El Reg are simply recognising the brilliance of their business plan.