Re: Assimilated
The reason for buying HERE isn't Traffic.com but for the map data. (Street maps and even the 3D stuff).
Building and maintaining accurate maps isn't easy.
Facebook doesn't need traffic, they can do that themselves. They need the map data because they need you (Gruberites)* to keep their app open on your mobile phone. They need to be able to increase their ability to capture more data about you and your travel/shopping habits and to be able to have more opportunities to show you ads. (That's how they make money)
*Gruberite == Someone who fits Gruber's view of people as being stupid.
Posted Anon for the obvious reasons.
Biting the hand that feeds IT
