Re: And therein lies the problem ...
You don't need to scan your data - we can do it for you.
You don't need privacy - we just scan your data, usage etc. to work out what ads to serve up so we can make money from you.
Don't use other email systems - use Gmail as (we can scan your email to serve up more ads / build a profile) it's free.
Personally I'd actually rather pay Apple more for their device to NOT have them analyse my usage / data / location / connections / social network to sell ads and indirectly make money.