"That connection is symbolic of the partnership we will forge..."
To me it sounds like whoever came up with this held some kind of power over the CEO (poor relative with no job skills perhaps?) and so Meg didn't disagree and every other exec on the board was just as spineless as she was so they just nodded yes and proclaimed the artist a genius.
Or maybe they were conned and are too proud to admit it.
Those are the only two explanations I can think of for this pile of bull-shit that looks like somebody made in MS Paint in 5 minutes...