And one other thing (I could rant endlessly but I'm busy)
"Your choice as a seller of dog food or soap powder wanting to attract a digital audience is to go to Google or Microsoft's Bing"
Yes... in order to buy advertising... What do you think is better for me as a seller of new dog food, have 2 or 3 big advertising agencies to go to in order to cover a wide demographic of billions of people.... or have to go to hundreds each covering a tiny fraction?
And even if I don't want to buy advertising you never heard of Twitter? or Facebook? or Pinterest? or "Insert latest social trend here" of effing Mumsnet?
How can Google be said to control billions of desktops when the people involved can all switch search engines tomorrow if they wanted to.
How can Analytics be said to have no competitors when anyone could write one tomorrow, or how about using Piwik or KISSmetrics or Clicky or Woopra or Open Web Analytics or FoxMetrics or ClickTale or Mint or GoingUp! or Crazy Egg or Mouseflow or Chartbeat or GoSquared or Moz Analytics or etc or etc or etc.
Biting the hand that feeds IT
