Statistics and lies?
While everyone talks about the key figures, like around half of adults owning a digital radio, and almost 40% of listening now being done via digital, that obscures some of the key things. Like, how many of those digital radios are actually used?
I suppose it depends on what you mean by "owning"? Posessing a family car that happens to have DAB on it (never used) and an utterly useless DAB radio in the kitchen I guess that applies... but as for using? Never. The DAB on the car seems to be missing the desired channels, frequently drops into radio black holes and is generally crap - there appear to be lots of stations that I don't care for though. As for the kitchen radio? Poor to no-signal and very limited stations again puts that into the useless category.
If they're lumping Internet listening into the statistics then that just makes a total mockery of the numbers and means that DAB uptake is in reality very, very low.
The one thing that I have noticed about discrete DAB sets is that they are finally no longer all ugly-as-shit with as few uselessly multi-functional buttons as possible. No idea what the designers were thinking but making all the sets as ugly and unusable as possible really wouldn't have helped the cause.
Biting the hand that feeds IT
