Please, please market it this way MS
Introducing new Windows Apps, not to be confused with Windows Desktop Apps, although you can run Windows Apps on the Windows Desktop if you want to - you just can't run Windows Desktop Apps on Windows devices that only run Windows Apps.
And to all you software developers who invested time and money building stuff for Windows 8, errrm sorry about all that, hope you didn't lose too much, please support our new world of confusion and non compatability, thank you.