Re: Just worked it out.
Personalized adverts for stuff I might actually be interested in sponsoring services I actually want is WAY preferable to the old way. The old way was mounting a shredder to the mailbox, droning through undirected advertising of such low interest they had to make it up in volume - to the ruination of anything it sponsored. Five nines of waste, burning my time with so much uninteresting crud that if there had been a gem amongst the dross I'd have never seen it.