Re: It is also a means for optimal distribution of works,
"Optimal" is always a weasel word, and I will automatically distrust anyone who uses it. Of course, I'll use it myself on occasion...
It's what you say if you want to make it sound as if you're advocating for something to be "the best it can be", but what you really want is to head off any discussion of what "best" means. In this context, I guess the question he's trying to avoid is "optimal for whom?"