As a lot of City men keep finding the hard way, shagging gold diggers is rarely a good investment.
What's less obvious to these City men is that only a minority of women are gold diggers. But they don't have the social skills to deal with them, so they never quite work this out.
As for Apple - the blingo-watch has cheapened the brand and moved it out of the "affordable mass-market luxury" market Apple used to dominate, into the "fuck you if you're poor" fashionista narcissist market.
That's an idiot move. They're poking their mainstream customers in the eye while not making it into the luxury Veblen space the exclusive hyper-bling brands live in.
$17k is a lot, but it's still sort-of affordable-ish, in a not-really economic uncanny valley kind of a way.
The Veblen-smart move would have been to make a very limited edition blingowatch out of the most exotic and expensive materials possible, and sold it to a mere handful of slebs for seven figures.
Biting the hand that feeds IT
