The BBC in it's current form runs along the lines of a nationalised industry where the more profitable areas will subsidise a less profitable area for example some artsy radio programme broadcast in the Welsh language will not appeal to the majority of licence fee payers such as Londoners or the North of England who are subsidising those programmes even though they never listen to them.
This is peddled, as being fair to everyone by the BBC when in reality the licence fee is kept inflated for the majority just to satisfy the needs of various minorities.
In the real world if a bus route only has three passengers a day and is costing more to run than it's making then it is cut or those three passengers can expect the cost of the fare to rise on that particular journey because it is not popular.
At the very least the BBC should be looking at offering packages so viewers can opt in to the type of entertainment that they want to consume and opt out of that which they do not want and fix their prices accordingly.
If a less popular type of entertainment was more expensive than a popular one then those consumers would have to ask themselves if that entertainment is really worth the price tag on it to them just like we all do with other luxury items.
Biting the hand that feeds IT
