Reply to post: To inform or to entertain?

I, ROBOT ~ YOU, MORON. How else will automated news work?

Pete 2 Silver badge

To inform or to entertain?

What do people want from their "news"?

If we watch TV news, it's pretty clear that the primary goal is simply to keep viewers watching. This is done by a combination of vivid (lurid?) images - sometimes inserted more for their shock value than to convey information (though in factual programmes almost NO information comes from the video stream: just turn away from the picture and you STILL get the whole, errr, "picture" - the same cannot be said for turning the sound off). And to keep viewers from switching over with promises of stories about loss (since fear of loss is probably the greatest motivator of all), hints about celebs and other small furry animals and SPORT. Just keep watching the boring stuff about bad things happening in far away countries, and we'll get to the juicy stuff ... after the break.

For newspapers, the intention seems to be to push a point of view (and also to get them to watch the advertisements). Since the article uses The Guardian's Comment is Free monicker (it's not BTW. It's very heavily censored, as any commentard who even suggests that their angry-women columnists might only be using a selected version of the facts) we can use their text as examples. The Gruaniad''s pieces appear to be (very carefully) crafted to encourage clickage, attract eyeballs and generally maximise advertisement revenue. They do this by putting their own political slant on their pieces - which one wouldn't really call "journalism".

If you want "information" from the news media, then the simple way is simply to skim the headlines. In most cases this tells you all that is known about a breaking story. The rest of the piece being merely guesswork, conjecture or a rehash of what people on twitter are saying about it. Google News does this very well - and it's so quick to use. It also seems that journo's are writing their stories to be GN friendly, with all the facts in the first sentence or 2.

Understanding and background can be found. But that usually requires the "expert" to arrive. So for depth regarding stories, one generally has to wait a day or two. But by then it's all been forgotten and the next set of 140-character news-bites has washed away any important but dull stores and we're back to cats playing with celebs (or what colour is a dress) again.

POST COMMENT House rules

Not a member of The Register? Create a new account here.

  • Enter your comment

  • Add an icon

Anonymous cowards cannot choose their icon